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The report is a first-of-its-kind attempt in India to assess the impact of strategy-culture alignment on profitability.
The report is a guide for organisations to align their culture to their business goals. Highlights of the report Companies with strong strategy-culture alignment reported 5 percent more profitability than companies with low strategy-culture alignment. More than half the number of organisations, with turnover exceeding Rs crore, agreed that their existing culture was not something they had envisioned as business leaders.
The intangible and non-quantifiable nature of culture is cited by business leaders as a major gap in being able to assess or align organisational culture to strategy. In case of a significant deviation, business leaders are advised to evaluate if the strategy-culture variance is due to unplanned evolution.
Understanding the culture of an organisation and its alignment to strategy and correlation with profitability is a nascent concept in India. About the study The study, conducted across 96 organisations, used the OCAI to gauge organisational culture trends.
The organisations covered were of various sizes—those with a turnover of Rs crore and less, those with turnover of Rs—1, crore and those with turnover of over Rs1, crore. The study aims to be a reference point across various sectors.
Quite often, businesses underperform not because of poorly crafted strategies, but because of inadequate alignment of culture with strategy.Tata Steel recognizes that while honesty and integrity are essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity.
Overall, the Company seeks to scale the heights of excellence in all it does in an atmosphere free from fear, and thereby reaffirms its faith in democratic values. Substandard R&D and Design No vision of future products & styling Highly bureaucratic work culture Indifferent attitude of Chairman and MD Senior management keeps changing Sub standard canteen facilities, old buses used for employee transportation.
The concern for ethical decision-making among the regulators, social groups and managers has substantially increased since failure of some of the prominent business organizations like Shell and Enron owing to strong social condemn of some of their business practices.
Tata Steel: A Century of Corporate Social Responsibility is a Harvard Business (HBR) Case Study on Global Business, Fern Fort University provides HBR case study assignment help for just $ Our case solution is based on Case Study Method expertise & our global insights.
The proposed strategy for Tata Steel at corporate level is market penetration while the proposed business strategy for penetrating in the market is the hybrid of cost leadership and product differentiation.
In addition to understanding the cultural values of the other culture, Tata, Jaguar and Land Rover all need to be clear about each other’s corporate values and how the organisations will ensure that they are merged and applied to the new organisational culture they create.