Besides, the French parents only bring their children out to the theme park on a public holiday occurred over a weekend. The French also see EuroDisney as American imperialism where Disney alienated many of their counterparts in the government, banks, ad agencies and other concerned organizations.
For the visitors it was too expensive, highly gathering place most importantly it ignored the French culture.
They took further loans and investment and increased its attributes and surprisingly finally it got the visitors attraction.
Now it is one of the most profitable theme parks of Disney around the world. Euro Disney had a very hard initial experience in France. There were various errors made in the operations of Euro Disneyland, which affected the French culture.
An example of this is the Walt Disney Company's policy of serving no alcohol in its parks in California, Florida, and Tokyo, which it extended to France. However by implementing this American strategy, it caused astonishment and rebellion in France where a glass of wine for lunch is a given.
It failed to recognize that alcohol is viewed as a regular beverage with meals and a part of daily life. After much consideration, in Maythe Walt Disney Company changed its policy and allowed wine and beer in the Euro Disneyland theme park.
The decision of breakfast was another cultural mistake, but in the opposite way. Disney assumed that French customers would want to eat French breakfast while they wanted American one.
Operational errors were also committed for Disney, for example Disney assumed that Monday would be a light day and Friday a heavy day, so they arrange the staff accordingly, turned out to be the opposite and Disney had a big problem with that.
Another assumption such as optimistic assumption about attendance was also made. If Disney had conducted a primary research and learned from their potential customers, French and Europeans, they would have forecasted those mistakes and prevented them from happening. Also if Disney had controlled better the controllable forces, price and promotion for example, they would have a better initial experience.
France was the best choice for Euro Disney, because it presented the best geographic location and also had many incentives from the French Government, cheap land, and easy bank loans. To conclude, Disney had a very poor initial performance due its lack of knowledge about the French and European preferences and culture.
If Disney had followed the steps proposed above they could have had a better initial experience. Therefore, Disneyland is a great cross-cultural lesson for students and business man around the world.
This park was the idea of Walt Disney and became known as Disneyland. At the time it was one of the biggest and most innovative parks in the world. The ideals behind Disneyland were that Disney could create a place where both kids and adults can go and have fun. From the time of opening, Disneyland became an immediate success.
Unfortunately, Walt Disney passed away inand never had the chance to see his vision for the park come to fruition. One of the most creative and innovative ideas that Disney had was the creation of the Experimental Prototype Community of Tomorrow.
This area, known as EPCOT was opened in to be an area that served as a testing ground for ideas which could be used in cities in the future. To be successful Tokyo Disneyland took several steps. Initially Britain, Italy, Spain and France were all considered as possible locations.
A factor that was thought to be crucial to the park's future success if it was to attract sufficient visitors. The proposed location put the park within 4-hours drive for around 68 million people, and 2 hours flight for a further million or so.
Planned to open early Approximate budget was 2. Also start broadcasting two hour dubbed Disney program in national television networks.
Recipes were adapted for European taste. Euro Disneyland has six hotels consists of rooms, camping sites. This may have been partly due protests from French locals who feared their culture would be damaged by Euro Disney, but whatever the cause the low initial attendance was very disappointing for the Disney company.
Coupled with high prices for food and souvenirs, the Euro Disney Company started to close hotels during the winter months. But due to small in size Disney Hong Kong failed to attract guests. So Walt Disney has made plan to expansion it by help of local govt financial support.
But the project stalled due to change in Beijing approval. In Nov Disney finally received an approval from Chinese govt.
The proposed plan will create new jobs. In fact the Magic Kingdom which is at the heart of Disney World is the most popular theme park in the world.
Power distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally.In the case of Disneyland, this type of thinking led them to perform very little market testing when preparing for the move to Europe and ultimately to neglect the market research that was acquired.
6. Disney Company is one of most successful operator of theme parks in the world, and their theme park in America and Japan achieved great succ. Feb 10, · Solution to the Euro Disneyland (Disneyland, Paris) case study..
Analysis based on CULTURAL DIFFERENCES by bibhu_biswal_1 in Types > School Work and euro disneyland culture based analysis4/4(15). This Article presents a case study of Disney’s interactions with the French government and citizens through Euro Disneyland, and analyzes its mistakes and attempts to .
Disneyland in Paris: A Case Study Jacqueline Brogdon Disneyland opens in Anaheim, CA on July 17, (over million visitors) Disneyworld opens in Orlando, FL on October 1, Case Study #1 – Euro Disney, The First Days Introduction Ever since the first Disneyland was founded in in Anaheim, California, the Walt Disney Company had experienced nothing but success in the theme park business until its second oversea Disneyland – Euro Disney was opened in France in