Integrated marketing communication plan

The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. An integrated marketing communication plan may leverage its multiple promotion sources.

Integrated marketing communication plan

JBPM provide a comprehensive range of services to support your marketing 01 Print From product catalogues to sales flyers, when it comes to printing we provide total peace of mind. With our roster of trusted suppliers we have every production process covered.

Whether you need standard size posters or a bespoke banner to run the full width and height of your office building, we promise high quality, cost effective solutions.

From large scale exhibition builds to FMCG supermarket displays or specialist retail product stands, we design, test and deploy results-focused POS solutions. We deal with a huge array of formats from customer letters, self-mailers and catalogues to intelligent documents and every form of enclosure.

We excel when it comes to data management too, and maximise the cost savings available through the most appropriate postal networks. We can check, analyse and clean your raw data to create an efficient data flow, and routinely use process automation technologies like OCR reading and barcode matching to raise fulfilment efficiency and accuracy.

From corporate profiles and training productions to product launches, events and testimonials, our specialists achieve memorable results. Our online marketing and web development specialists are the best, and apply the same technical know-how, passion, hard work and creativity to your project that have become our hallmark right across the JBPM marketing service portfolio.

We Integrated marketing communication plan deliver we pride ourselves on our support. We're not just about the end result but also about the journey. We are more than just marketing services. Appointment Central to our supplier Integrated marketing communication plan process was finding a local company that had experience across a range of clients in a number of sectors, that was a fit in terms of business practices and size, and possessed both digital and traditional marketing experience.

JBPM ticked all of those boxes, as well as being appropriately priced and responsive to our needs. Beat My Renewal In Septemberwe planned an integrated campaign, offering customers and prospects the ability to save money on their Public Liability insurance.

The campaign was to be led by radio, but running across email, website, PPC, social and our call centre. JBPM took the brief, interpreted it, played back some early scamps and then delivered a range of digital assets.

Integrated marketing communication plan

We were very happy with the creative input and timeliness of deliverables, and these were a key part of a successful integrated campaign that saw new business records set. Digital asset creation We have briefed JBPM across a range of digital asset production, including display banners, social graphics, online images and infographics.

These have required differing levels of creative input, but we have consistently enjoyed fresh thinking, as well as working with us to develop our brand personality, including a humorous take on the love-lives of tradespeople, where JBPM really worked their magic.

Offline creative We have worked with JBPM on press ad creative, direct mail creative and the more mundane but equally necessary work to design and fulfil our pre-printed stationery needs.

Like all areas of their work, we have been pleased with costs, accuracy and timescales.

How to Develop an Integrated Marketing Communications Plan | USC Online Communication Degree

Conclusion Across a range of projects, and both the Trade Direct Insurance and SelfBuild Insurance brands, JBPM have consistently delivered against our expectations, helping us compete effectively in a competitive market.

Their philosophy of quoting for the job, rather than quoting to a price has served us well, and they deliver against these quotes. We receive constructive, thought through and informed challenge and feedback which positions JBPM less as a supplier, and more as a trusted partner.

The documentation formed part of their launch as the new Gas Regulatory Body, covering some 56, businesses and aroundgas engineers.

Mailing packs In the opening year, the project comprised two initial mailings, followed by a membership fulfilment pack, containing a certificate of gas safety, and Identity cards. Each engineer in the business was issued with an identity card that listed their competencies on the back.

Later in the year additional mailings were undertaken to cover newly formed businesses. Quality assurance From the outset of the project we applied our normal rigorous quality assurance procedures. These include checking for: Collating the Gas Safe mailing packs was a complex process.

Simultaneously, they were on the lookout for issues such as inaccurate VAT receipt data, duplicate or expired cards, and expired engineer competency information. The first year was a steep learning curve for all concerned, including Gas Safe.

Reduced wastage Our goal over the first year was to reduce the number of errors being printed — and therefore, wastage. No mechanism was in place to communicate key management information, so JBPM introduced regular reports back to Gas Safe.

These reports highlighted the most common issues we were encountering, and more importantly, flagged the data records concerned to prevent production.Integrated marketing communication integrates all aspects of marketing mix to promote products and services among the end-users at the right time and right place.

You need to promote your products well for maximum awareness among the end-users. According to integrated marketing communication plan.

Jun 10,  · How to Write an Integrated Marketing Communications Plan. Writing an integrated marketing communications plan involves bringing all the different parts of 80%(46).

Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used.

Marketing is a very diverse industry. At its core, marketing is any activity of a company associated with buying or selling a project or service. Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.

A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication. This research will be an attempt to access the importance and affectivity of new media in advertising. Digital media is a new mode of communication for the advertising and marketing of products.

What is integrated marketing communications (IMC)? definition and meaning -